BA. Mechanical Engineering
09.2001 - 12.2006
Built a robust foundation in mechanical systems, thermodynamics, and quantitative analysis, combining engineering expertise with modern automotive service operations and workflow optimization.
Automotive Technology
01.2009 - 05.2010
Gained comprehensive, hands-on expertise in advanced automotive electrical, mechanical, and diagnostic systems, providing a practical foundation for multi-brand workshop management and technical operations.
Aftersales Manager (Hyundai, MG & IM)
11.2022 - Present
Direct multi-site, multi-brand aftersales operations across 3 facilities for major automotive portfolios, including Hyundai, MG, and IM, driving comprehensive Fixed Operations strategy, workflow efficiency, and P&L accountability.
Spearhead high-performance Service and Parts divisions, optimizing technician productivity, parts inventory turnover, and shop throughput to maximize dealership profitability and revenue growth.
Elevate Customer Satisfaction Index (CSI) and client retention metrics by implementing rigorous OEM service standards, streamlined digital check-in processes, and proactive customer relationship management.
Deploy innovative digital solutions and operational workflows to modernize the service experience, reduce vehicle turnaround times, and improve first-time fix rates.
Collaborate cross-functionally with sales, finance, and executive leadership to align aftersales targets with overall corporate growth objectives and market expansion goals.
Service Manager (Ferrari / Maserati)
05.2017 - 10.2022
Manage annual operating budgets, revenue targets, and department expenses, conducting monthly performance reviews to ensure financial alignment, control operational costs, and drive Fixed Operations profitability.
Optimize workshop organizational structure, job roles, and service workflows, streamlining shop throughput to maximize productivity, efficiency, and job quality.
Consistently elevate Net Promoter Score (NPS) and manufacturer CSI benchmarks year-over-year through proactive customer relationship management and escalation resolution.
Lead and develop technicians, team leaders, and service staff, enforcing manufacturer warranty policies, safety standards, and preventive tool maintenance to minimize operational overhead.
Manage technician productivity and shop performance metrics, supervising service technicians to guarantee adherence to OEM quality standards, first-time fix rates, and profitability targets.
Liaise directly with OEM principles through scheduled KPI reviews, ensuring strict alignment with factory standards, warranty compliance, and brand benchmarks.
Partner with sales departments to boost new and pre-owned vehicle sales, creating seamless synergy between sales and aftersales teams to improve customer retention.
Oversee workforce planning and team development, designing annual leave schedules to ensure uninterrupted shop floor coverage while mentoring high-potential staff for future leadership roles.
Aftersales Manager (Mercedes-Benz)
07.2012 - 04.2017
Spearhead service network expansion by evaluating, launching, and managing a new branch location to capture market share and increase regional service coverage.
Formulate annual departmental budgets and operative plans, deploying advanced controlling tools and financial reporting systems to monitor profitability and expenditure.
Establish departmental goals, KPIs, and operational standards, systematically evaluating individual and team performance while conducting targeted management training processes.
Architect and execute customer satisfaction and retention programs, creating long-term client loyalty frameworks that exceed OEM standards and drive repeat business.
Drive fleet business development and B2B account management, establishing an ongoing fleet client database, managing high-value fleet relationships, and executing service agreements.
Coordinate large-scale automotive repair and maintenance workflows, ensuring optimal fleet equipment utilization, minimal turnaround time, and uninterrupted client operations.
Design and execute strategic marketing campaigns and promotional initiatives to attract new service customers, reactivate dormant accounts, and boost parts sales.
Direct overall daily operations, policy enforcement, and brand positioning, utilizing strong negotiation and presentation skills to interface with key stakeholders and diverse client bases.
Ferrari Middle East & India
10.2019
Awarded Top Service Manager in Middle East & India:
Recognized globally by Ferrari S.p.A. for exceptional operational management, service precision, and luxury brand aftersales leadership, representing the Middle East region at the prestigious global finals in Maranello.